BACHELOR OF MANAGEMENT HONOURS IN MARKETING - BM Hons (Marketing)
Overview of the Degree Program

Marketing is a fascinating area to study and an integral function of most organisations. Horizon Campus Marketing degree is a Honours programme which involves marketing research, strategic planning, brand and consumer analysis, and digital communication. If you are open to new ideas, persuasive, imaginative and a good communicator, you will enjoy studying marketing.
Course Structure

To qualify for the award of Bachelor of Bachelor of Management Honours in Marketing students must complete 120 credit points of study as follows:

• 90 Credit core units;
• 30 credit points of subject specialisation

This course includes 24 weeks of supervised professional experience in the form of an internship in a commercial organisation.

Year 1

Environment of Business and Industry
Management: Principles and Practice
Fundamentals of Computing
Business Communications
Organizational Behaviour
Entrepreneurship and Venture Creation
Marketing Essentials
Business Mathematics
Basic Accounting
Fundamentals of Economics
Human Resources Management

Year 2

Managerial Economics
Operations Management
Management of Technology
Fundamentals of Management Accounting
Business Communications II
Finance Management
Soft Skills Development
Business and IT Law
Corporate Finance
Strategic Marketing
Basic Statistics

Year 3

Strategic Management
International Business
Management Information Systems
Customer Relationship Management
Business Process Re-Engineering
Personality Development
INDUSTRIAL / BUSINESS TRAINING
Enterprise Systems
Statistical Techniques for Data Analysis

MARKETING MANAGEMENT SPECIALISATION MODULES

Year 4

Global and Cross Cultural  Marketing
International Trade Agreements and their Impacts
Consumer Behaviour
Marketing Research
Marketing Communications
Case Analysis Based Strategic Marketing
Brand Simulation
Marketing Field Project



Contact us on
0711 174 174 for further unit enrolment advice.
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0711 174 174