BACHELOR OF MANAGEMENT HONOURS IN MARKETING - BM Hons (Marketing)
Overview of the Degree Program

Marketing is a fascinating area to study and an integral function of most organisations. Horizon Campus Marketing degree is a Honours programme which involves marketing research, strategic planning, brand and consumer analysis, and digital communication. If you are open to new ideas, persuasive, imaginative and a good communicator, you will enjoy studying marketing.
Course learning outcomes

Contact us on
0711 174 174 for further unit enrolment advice.

Course learning outcomes for Year 1 Courses

Course Code: BMG 31012
Course Title : Environment of Business and Industry
Prerequisites: None

Learning Outcomes:

On completion of this course, student should be able to:

• Explain the evolution of business and industry
• Describe the current  global and domestic business and industrial environment
• Identify the legal provisions which bound business activity
• Identify the input-output relationships between the firm and its environment
• Explain the PESTEL model and apply it for a given business firm
• Review environmental  trends and identify emerging opportunities

Course Code: BMG 31024
Course Title: Management: Principles and Practice
Prerequisites: None

Learning Outcomes:

• On completion of this course, students should be able to:
• Describe the historical evolution of business and business management theories
• Demonstrate understanding of the characteristics of contemporary organizations and different approaches to designing organizational structures
• Demonstrate understanding of the fundamentals of organizational management and the specific roles of contemporary management

Course Code: BMG 31033
Course Title: Fundamentals of Computing
Prerequisite: None

Learning Outcomes:

On completion of this course, the student should be able to:

• Explain the evolution of computers
• Understand basic computer architecture and operations of a computer
• Understand the concepts of data representation, computer arithmetic and Boolean  algebra
• Understand the basic components of a CPU, its operations, and how it is used to execute programmes
• Understand and describe the role of high level languages, assembly language and machine  language in programme execution
• Understand operations of an operating system

Course Code: BMG 31043
Course Title: Business Communications
Prerequisites: None

Learning Outcomes:

On completion of this course, students will be able to:

• Demonstrate understanding of principles of human communications
• Demonstrate understanding of the structure, styles, and semantics  of communications
• Develop skills in areas of business communications providing instructions, discussions,  conducting meetings, negotiating, and presenting
• Demonstrate skills in formulating and delivering business letters and electronic mail

Course Code: BMG 31054
Course Title: Organizational Behaviour
Pre-requisites: None

Co-requisites: None

Learning Outcomes:

On completion of this course, the student should be able to:

• Learn theories of organizations and their evolution
• Identify and describe the key concepts of organizational behaviour
• Demonstrate organizational design and team development skills.

Course Code: BMG 32063
Course Title: Entrepreneurship and Venture Creation
Prerequisites: None

Learning Outcomes:

On completion of this course, the student should be able to:

• Identify and explain the generic characteristics of entrepreneurs
• Explain the process of making an entrepreneur and identify the motivational and Behavioural   traits of entrepreneurs
• Evaluate a given business proposal
• Cultivate assertive and inner locus skills
• Discuss the relationship between technology and innovation
• Explain the product development cycle
• Evaluate different methods of commercialization of inventions

Course Code: BMG 32073
Course Title: Marketing Essentials
Prerequisites: None

Learning Outcomes:

On completion of this course, the student should be able to:

• Explain the increasingly significant role of marketing in modern organizations
• Identify the socio economics and cultural factors influencing the marketing function
• Describe the process of marketing: Need and want identification through research, product development, pricing, distribution, and promoting products. Customer segments, designing the marketing mix and targeting.
• Prepare a comprehensive marketing plan for a business organization

Course Code: BMG 32082
Course Title: Business Mathematics
Prerequisites: None

Learning Outcomes:

At the end of the course, the student should be able to demonstrate the basic knowledge in

• Logic, sets, relations and functions
• Probability
• Sampling
• Forecasting
• Boolean algebra and its use in simplifying combinatorial circuits.

Course Code: BMG 32093
Course Title: Basic Accounting
Pre-requisites: None

Learning Outcomes:

On completion of this module the student should be able to:

• Define the term accounting and describe types of accounting, basic concepts such as accounting cycles and account hierarchy.
• Perform the accounting cycle for a business, apply the practices of accounting for cash and payroll, and utilize the specials journals associated with accounting for a merchandising business.

Course Code: BMG 32102
Course Title: Fundamentals of Economics
Prerequisites: None

Learning Outcomes:

On completion of this course, the student should be able to:

•Explain fundamental concepts of economics
•Explain how economic theories and concepts are useful in organizational management
•Identify the economic indicators of a company’s performance
•Explain the significance of microeconomic principles in management decision making

Course Code: BMG 41013
Course Title: Human Resource Management
Prerequisites: None

Learning Outcomes:

On successful completion of this module students will be able to

• Analyse the application of HRM techniques of staffing, selection, training and development, performance appraisal in less complex scenarios
• Analyze the concept of human capital of the organization viewed as an investment versus an operational expense.
• Examine various models of how human resources management is positioned in the structure of an organization.
• Assess the major challenges of human resources in the 21st century business and government organizations.
Developed By Horizon Campus
0711 174 174