BACHELOR OF MANAGEMENT HONOURS IN MARKETING - BM Hons (Marketing)

Overview of the Degree

Course Duration : 4 Years
Minimum Entry Qualification : 3 S passes in Commerce stream
Employability : Junior Manager in Marketing/Sales/Branding/Entrepreneur

Course Fees: Rs. 800,000.00

Fees payable through the Government Interest Free Student Loan Scheme.

Students can pay tuition fees through the Government Interest Free Loan Scheme.
View Website : [Ministry of Higher Education & Highways.]

Students do not need to repay loan during the 4 year study period (2017-2021) and the first year after graduation (2022).
Loan repayment will start only in the 6th year through 12th year (2023-2029).
Approximate Monthly Instalment in 2023 is Rs.9523.80

Level : Honours
Approval status : This course is approved by the Ministry of Higher Education Sri Lanka.

Sri Lanka Qualification Framework (SLQF) recognition.
The award conferred upon completion is recognised in the SLQF at Level 6.

Entry Requirements

Minimum of three passes in GCE ALs in the Commerce stream.

Career Outcomes

Bachelor of Management Honours in Marketing - BM Hons (Marketing) degree opens up the following career paths upon graduation:

  • Marketing Manager
  • Sales Manager
  • Brand Manager
  • Marketing Communications Manager
  • Marketing Consultant
  • Digital Media Manager
  • Advertising Media Manager
  • Customer Relationship Manager
  • Social Media Marketing Specialist
  • Market Researcher

COURSE STRUCTURE

To qualify for the award of Bachelor of Bachelor of Management Honours in Marketing students must complete 120 credit points of study as follows:

  • 90 Credit core units;
  • 30 credit points of subject specialisation

This course includes 24 weeks of supervised professional experience in the form of an internship in a commercial organisation.

Year 1 Courses : 

Environment of Business and Industry
Management: Principles and Practice
Fundamentals of Computing
Business Communications
Organizational Behaviour
Entrepreneurship and Venture Creation
Marketing Essentials
Business Mathematics
Basic Accounting
Fundamentals of Economics
Human Resources Management

Year 2 Courses : 

Managerial Economics
Operations Management
Management of Technology
Fundamentals of Management Accounting
Business Communications II
Finance Management
Soft Skills Development
Business and IT Law
Corporate Finance
Strategic Marketing
Basic Statistics

Year 3 Courses

Strategic Management
International Business
Management Information Systems
Customer Relationship Management
Business Process Re-Engineering
Personality Development
INDUSTRIAL / BUSINESS TRAINING
Enterprise Systems
Statistical Techniques for Data Analysis

Year 4 Courses

MARKETING MANAGEMENT SPECIALISATION MODULES

Global and Cross Cultural  Marketing
International Trade Agreements and their Impacts
Consumer Behaviour
Marketing Research
Marketing Communications
Case Analysis Based Strategic Marketing
Brand Simulation
Marketing Field Project

Contact us on 0711 174 174 for further unit enrolment advice.

Learning Outcomes

Course learning outcomes for Year 1 Courses

Course Code : BMG 31012
Course Title : Environment of Business and Industry
Prerequisites: None

Learning Outcomes :

On completion of this course, student should be able to:

  • Explain the evolution of business and industry
  • Describe the current global and domestic business and industrial environment
  • Identify the legal provisions which bound business activity
  • Identify the input-output relationships between the firm and its environment
  • Explain the PESTEL model and apply it for a given business firm
  • Review environmental trends and identify emerging opportunities
Course Code: BMG 31024
Course Title: Management: Principles and Practice
Prerequisites: None

Learning Outcomes :

  • On completion of this course, students should be able to:
  • Describe the historical evolution of business and business management theories
  • Demonstrate understanding of the characteristics of contemporary organizations and different approaches to designing organizational structures
  • Demonstrate understanding of the fundamentals of organizational management and the specific roles of contemporary management
Course Code: BMG 31033
Course Title: Fundamentals of Computing
Prerequisite: None

Learning Outcomes :

On completion of this course, the student should be able to:

  • Explain the evolution of computers
  • Understand basic computer architecture and operations of a computer
  • Understand the concepts of data representation, computer arithmetic and Boolean algebra
  • Understand the basic components of a CPU, its operations, and how it is used to execute programmes
  • Understand and describe the role of high level languages, assembly language and machine language in programme execution
  • Understand operations of an operating system
Course Code: BMG 31043
Course Title: Business Communications
Prerequisites: None

Learning Outcomes :

On completion of this course, students will be able to:

  • Demonstrate understanding of principles of human communications
  • Demonstrate understanding of the structure, styles, and semantics of communications
  • Develop skills in areas of business communications providing instructions, discussions, conducting meetings, negotiating, and presenting
  • Demonstrate skills in formulating and delivering business letters and electronic mail
Course Code: BMG 31054
Course Title: Organizational Behaviour
Pre-requisites: None
Co-requisites: None

Learning Outcomes :

On completion of this course, the student should be able to:

  • Learn theories of organizations and their evolution
  • Identify and describe the key concepts of organizational behaviour
  • Demonstrate organizational design and team development skills
Course Code: BMG 32063
Course Title: Entrepreneurship and Venture Creation
Prerequisites: None

Learning Outcomes :

On completion of this course, the student should be able to:

  • Identify and explain the generic characteristics of entrepreneurs
  • Explain the process of making an entrepreneur and identify the motivational and Behavioural traits of entrepreneurs
  • Evaluate a given business proposal
  • Cultivate assertive and inner locus skills
  • Discuss the relationship between technology and innovation
  • Explain the product development cycle
  • Evaluate different methods of commercialization of inventions
Course Code: BMG 32073
Course Title: Marketing Essentials
Prerequisites: None

Learning Outcomes :

On completion of this course, the student should be able to:

  • Explain the increasingly significant role of marketing in modern organizations
  • Identify the socio economics and cultural factors influencing the marketing function
  • Describe the process of marketing: Need and want identification through research, product development, pricing, distribution, and promoting products. Customer segments, designing the marketing mix and targeting
  • Prepare a comprehensive marketing plan for a business organization
Course Code: BMG 32082
Course Title: Business Mathematics
Prerequisites: None

Learning Outcomes :

At the end of the course, the student should be able to demonstrate the basic knowledge in

  • Logic, sets, relations and functions
  • Probability
  • Sampling
  • Forecasting
  • Boolean algebra and its use in simplifying combinatorial circuits
Course Code: BMG 32093
Course Title: Basic Accounting
Pre-requisites: None

Learning Outcomes :

On completion of this module the student should be able to:

  • Define the term accounting and describe types of accounting, basic concepts such as accounting cycles and account hierarchy
  • Perform the accounting cycle for a business, apply the practices of accounting for cash and payroll, and utilize the specials journals associated with accounting for a merchandising business
Course Code: BMG 32102
Course Title: Fundamentals of Economics
Prerequisites: None

Learning Outcomes :

On completion of this course, the student should be able to:

  • Explain fundamental concepts of economics
  • Explain how economic theories and concepts are useful in organizational management
  • Identify the economic indicators of a company’s performance
  • Explain the significance of microeconomic principles in management decision making
Course Code: BMG 41013
Course Title: Human Resource Management
Prerequisites: None

Learning Outcomes :

On successful completion of this module students will be able to

  • Analyse the application of HRM techniques of staffing, selection, training and development, performance appraisal in less complex scenarios
  • Analyze the concept of human capital of the organization viewed as an investment versus an operational expense
  • Examine various models of how human resources management is positioned in the structure of an organization
  • Assess the major challenges of human resources in the 21st century business and government organizations

Internship Details/List of Organizations

  • MAS Holdings / Silueta - Apparel Industry
  • Brandix - Apparel Industry
  • Heyleys Agriculture Holdings Ltd.- Agriculture Exports
  • CIC Holdings PLC - Paints, Chemicals & Cosmetics
  • Sampath Bank PLC - Banking
  • David Peiris Motor Company Ltd - Automobile manufacturing and sales
  • CBL Foods (Pvt) Ltd - Food processing
  • Epic Lanka - Software

Contact us on 0711 174 174 for further unit enrolment advice.

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