Bachelor of Management (Hons) in Marketing

Home
Bachelor of Management (Hons) in Marketing

September 17, 2021

BACHELOR OF MANAGEMENT HONOURS IN MARKETING - BM Hons (Marketing)

Overview of the Degree

Students taking a four-year honours marketing degree (marketing special) study concepts like pricing strategies, consumer behavior, and competitor research. They also gain business skills through courses in business administration, management, finance, and accounting.

The programme incorporates real-world projects and internships to help strengthen marketing skills. A bachelor's degree in marketing prepares graduates for many entry-level roles, like marketing specialist and market research analyst. With experience, bachelor's-holders can move into management roles. Earning this honours bachelor's degree generally takes four years for full-time students.

Careers in marketing report above-average salaries and strong projected job growth rates, making marketing a strong career choice. Many entry-level positions require a bachelor's degree in marketing.

Key Information

Duration : 4 years full-time
Tuition Fee :Tuition fee: Rs. 800,000.00

Fees payable through the Government Interest Free Student Loan Scheme.

Level :Honours Degree
Approval status : This course is approved by the Ministry of Higher Education, Sri Lanka.

Sri Lanka Qualification Framework (SLQF) recognition
The award conferred upon completion is recognised in the SLQF at Level 6.

Entry Requirements

Minimum of three passes in GCE ALs in any stream.

Career Outcomes

Bachelor of Management Honours in Marketing - BM Hons (Marketing) degree opens up the following career paths upon graduation:

Marketing Manager
Sales Manager
Brand Manager
Marketing Communications Manager
Marketing Consultant
Digital Media Manager
Advertising Media Manager
Customer Relationship Manager
Social Media Marketing Specialist
Market Researcher

COURSE STRUCTURE

To qualify for the award of Bachelor of Bachelor of Management Honours in Marketing students must complete 120 credit points of study as follows:

90 Credit core units;
30 credit points of subject specialisation

This course includes 24 weeks of supervised professional experience in the form of an internship in a commercial organisation.

Year 1 Courses :

Environment of Business and Industry
Management: Principles and Practice
Fundamentals of Computing
Business Communications
Organizational Behaviour
Entrepreneurship and Venture Creation
Marketing Essentials
Business Mathematics
Basic Accounting
Fundamentals of Economics
Human Resources Management

Year 2 Courses :

Managerial Economics
Operations Management
Management of Technology
Fundamentals of Management Accounting
Business Communications II
Finance Management
Soft Skills Development
Business and IT Law
Corporate Finance
Strategic Marketing
Basic Statistics

Year 3 Courses

Strategic Management
International Business
Management Information Systems
Customer Relationship Management
Business Process Re-Engineering
Personality Development
INDUSTRIAL / BUSINESS TRAINING
Enterprise Systems
Statistical Techniques for Data Analysis

Year 4 Courses

MARKETING MANAGEMENT SPECIALISATION MODULES

Global and Cross Cultural Marketing
International Trade Agreements and their Impacts
Consumer Behaviour
Marketing Research
Marketing Communications
Case Analysis Based Strategic Marketing
Brand Simulation
Marketing Field Project

Learning Outcomes

The learning outcome of the Marketing Special Degree from Horizon Campus is to develop you into a professional in this field.

At the completion of this degree, you will become a qualified Marketing professional and can work in fields such as roles in marketing, advertising, public relations, sales related roles, advertising agencies, and public relations agencies. They also work as marketing managers and supervisors.

You will start your career in an entry level position such as Marketing Executive, Marketing Coordinator, Sales Coordinator, Sales Executive, Brand Executive, Event Planning Executive, Client Services Executive. Upon gaining experience, you will be in a position to undertake higher responsibilities

Professional Recognition

Recognition of Bachelor of Management Honours in Marketing by the Sri Lanka Institute of Marketing.

SLIM is the national body in Sri Lanka for the Marketing profession.

SLIM will give exemptions to Horizon Campus Marketing graduates. These exemptions will be the same exemptions given to graduates of state university and foreign university Marketing special degrees.

Internship Details/List of Organizations

MAS Holdings / Silueta - Apparel Industry
Brandix - Apparel Industry
Heyleys Agriculture Holdings Ltd.- Agriculture Exports
CIC Holdings PLC - Paints, Chemicals & Cosmetics
Sampath Bank PLC - Banking
David Peiris Motor Company Ltd - Automobile manufacturing and sales
CBL Foods (Pvt) Ltd - Food processing
Epic Lanka - Software

Lecture Panel

Mr. Terence Kahapola Arachchi

Dean – Faculty of Management

Chartered Marketer Postgraduate Diploma in Marketing, CIM UK Master of Business Administration, University of Leicester, UK

Mr. H.M. Priyanka Darshana

Senior Lecturer

B.B Management (Marketing) special, University of Kelaniya Master of Business Administration (Strategy), University of Ballarat, Australia Associate Member of Chartered Management Accountant, UK Chartered Global Management Accountant CPA USA and CIMA UK

Ms. W.A. Menaka Imashi Abeyratna

Lecturer

B.Sc. (Hons) Management (1st Class), National University of Ireland M.Sc. in Management, University of Sri Jayewardenepura Certificate in Banking & Finance (CBF), Institute of Bankers of Sri Lanka

Ms. Sonduru Dinethri Weerawardene

Assistant Lecturer

B.B Management (HRM) special, University of Kelaniya, MBA, Postgraduate Institute of Management (Reading) Affiliate member, The Association of Human Resource Professionals Advanced Diploma in Accounting and Business, ACCA, CBF, IBSL AAT (Passed Finalist)

Ms. Imanjali Maheshika

Lecturer

BSc. Business Administration (Special) Degree- University of Sri Jayewardenepura, Master of Business Administration - PIM (reading), CAB11 (Institute of Chartered Accountants of Sri Lanka)