Bachelor Of Management Honours In Marketing - BM Honours (Marketing)

The programme incorporates real-world projects and internships to help strengthen marketing skills. A bachelor’s degree in marketing prepares graduates for many entry-level roles, like marketing specialist and market research analyst. With experience, bachelor’s-holders can move into management roles. Earning this honours bachelor’s degree generally takes four years for full-time students.

Careers in marketing report above-average salaries and strong projected job growth rates, making marketing a strong career choice. Many entry-level positions require a bachelor’s degree in marketing.

Degree Overview

Students taking a four-year honours marketing degree (marketing special) study concepts like pricing strategies, consumer behavior, and competitor research. They also gain business skills through courses in business administration, management, finance, and accounting.

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KEY INFORMATION

DURATION

4 Years Full-Time

TUITION FEE

Tuition Fee: Rs. 900,000.00

Fees payable through the Government Interest Free Student Loan Scheme.

LEVEL

Honours Degree

APPROVAL STATUS

This Course Is Approved By The Ministry Of Higher Education, Sri Lanka.

Sri Lanka Qualification Framework (SLQF) recognition The award conferred upon completion is recognised in the SLQF at Level 6.

Entry Requirements
  • Minimum of three passes in GCE ALs in any stream.

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Bachelor of Management Honours in Marketing – BM Hons (Marketing) degree opens up the following career paths upon graduation:

  • - Marketing Manager
  • - Sales Manager
  • - Brand Manager
  • - Marketing Communications Manager
  • - Marketing Consultant
  • - Digital Media Manager
  • - Advertising Media Manager
  • - Customer Relationship Manager
  • - Social Media Marketing Specialist
  • - Market Researcher

COURSE STRUCTURE

To qualify for the award of Bachelor of Bachelor of Management Honours in Marketing students must complete 120 credit points of study as follows:

  • . 90 Credit Core Units
  • . 30 Credit Points Of Subject Specialisation

To qualify for the award of Bachelor of Bachelor of Management Honours in Marketing students must complete 120 credit points of study as follows:

Year 01
  • Environment of Business and Industry
  • Management: Principles and Practice
  • Fundamentals of Computing
  • Business Communications
  • Organizational Behaviour
  • Entrepreneurship and Venture Creation
  • Marketing Essentials
  • Business Mathematics
  • Basic Accounting
  • Fundamentals of Economics
  • Human Resources Management
Year 02
  • Managerial Economics
  • Operations Management
  • Management of Technology
  • Fundamentals of Management
  • Accounting
  • Business Communications II
  • Finance Management
  • Soft Skills Development
  • Business and IT Law
  • Corporate Finance
  • Strategic Marketing
  • Basic Statistics
Year 03
  • Strategic Management
  • International Business
  • Management Information Systems
  • Customer Relationship Management
  • Business Process Re-Engineering
  • Personality Development
  • INDUSTRIAL / BUSINESS TRAINING
  • Enterprise Systems
  • Statistical Techniques for Data Analysis
Year 04
  • MARKETING MANAGEMENT SPECIALISATION MODULES

  • Global and Cross Cultural Marketing
  • International Trade Agreements and their Impacts
  • Consumer Behaviour
  • Marketing Research Marketing Communications
  • Case Analysis Based Strategic Marketing
  • Brand Simulation
  • Marketing Field Project

Contact us on 0711 174 174for further unit enrolment advice.

Course Learning Outcomes

The learning outcome of the Marketing Special Degree from Horizon Campus is to develop you into a professional in this field.

At the completion of this degree, you will become a qualified Marketing professional and can work in fields such as roles in marketing, advertising, public relations, sales related roles, advertising agencies, and public relations agencies. They also work as marketing managers and supervisors.

You will start your career in an entry level position such as Marketing Executive, Marketing Coordinator, Sales Coordinator, Sales Executive, Brand Executive, Event Planning Executive, Client Services Executive. Upon gaining experience, you will be in a position to undertake higher responsibilities

Professional Recognition

Recognition of Bachelor of Management Honours in Marketing by the Sri Lanka Institute of Marketing.

SLIM is the national body in Sri Lanka for the Marketing profession.

SLIM will give exemptions to Horizon Campus Marketing graduates. These exemptions will be the same exemptions given to graduates of state university and foreign university Marketing special degrees.

INTERNSHIP DETAILS/ LIST OF ORGANISATIONS
  • - MAS Holdings / Silueta - Apparel Industry
  • - Brandix - Apparel Industry
  • - Heyleys Agriculture Holdings Ltd.- Agriculture Exports
  • - CIC Holdings PLC - Paints, Chemicals & Cosmetics
  • - Sampath Bank PLC - Banking
  • - David Peiris Motor Company Ltd - Automobile manufacturing and sales
  • - CBL Foods (Pvt) Ltd - Food processing
  • - Epic Lanka - Software

Contact us on 0711 174 174for further unit enrolment advice.

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Panel of Lecturers

The concept of Business Management was alien to the world of business a few decades ago. Need to manage a business enterprise scientifically evolved due to many globe sweeping trends. Globalization based on deregulated trade across national borders, travel, fast and efficient passage of information, growing competition, change of consumer needs, infusion of technology into business and household lives, and regional and global trade agreements created massive strides in the business world. All such growing trends generated a world-wide demand for young graduates who are knowledgeable, and have the proper mix of competence and attitudes. These requirements cannot be met by a conventional degree program focusing on class room teaching and passing examinations.

Mr.Terance Kahapola Arachchi

Dean – Faculty of Management

Chartered Marketer Postgraduate Diploma in Marketing, CIM UK Master of Business Administration, University of Leicester, UK

Mr.Priyanka Darshana

Senior Lecturer

B.B Management (Marketing) special, University of Kelaniya Master of Business Administration (Strategy), University of Ballarat, Australia Associate Member of Chartered Management Accountant, UK Chartered Global Management Accountant CPA USA and CIMA UK

Ms.Menaka Imashi Abeyratna

Senior Lecturer

B.Sc. (Hons) Management (1st Class), National University of Ireland M.Sc. in Management, University of Sri Jayewardenepura Certificate in Banking & Finance (CBF), Institute of Bankers of Sri Lanka

Ms. Imanjali Maheshika

Lecturer

BSc. Business Administration (Special) Degree- University of Sri Jayewardenepura, Master of Business Administration – PIM (reading), CAB11 (Institute of Chartered Accountants of Sri Lanka)

Ms.Sonduru Dinethri

Lecturer

B.B Management (HRM) special, University of Kelaniya,
MBA (PIM-USJ)
Affiliate member, The Association of Human Resource Professionals
AAT (Passed Finalist)

Ms. Roshika Munasinghe

Academic Coordinator

RESEARCH

Publications

Research is a compulsory module for every academic program of the Horizon Campus. As we are well aware of the importance of carrying out researches, we have created a learning culture that promotes researches within various disciplines. Every student....

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