The programme incorporates real-world projects and internships to help strengthen marketing skills. A bachelor’s degree in marketing prepares graduates for many entry-level roles, like marketing specialist and market research analyst. With experience, bachelor’s-holders can move into management roles. Earning this honours bachelor’s degree generally takes four years for full-time students. Careers in marketing report above-average salaries and strong projected job growth rates, making marketing a strong career choice. Many entry-level positions require a bachelor’s degree in marketing.
Students taking a four-year honours marketing degree (marketing special) study concepts like pricing strategies, consumer behavior, and competitor research. They also gain business skills through courses in business administration, management, finance, and accounting.
The course covers all the latest concepts in Marketing including but not limited to Digital Marketing, Social Media Marketing, Event Marketing, Digital Strategy and latest concepts and practices in Brand Management
Recognised by the Sri Lanka Institute of Marketing (SLIM) and graduates of Horizon Marketing Honours degree will receive exemptions for SLIM professional qualifications including the Post Graduate Diploma in Marketing (PGDip) offered by SLIM
Open up a vast array of career opportunities in Digital and Social, Branding, Event Management, Advertising & Marketing Communications, Sales and Customer Relations.
